Who are real estate agents and what are their rights?
The current legislation does not contain the concept of “realtor”. In the regulation “On licensing of real estate activities”, approved. Decree of the Government of the Russian Federation dated November 23, 1996 No. 1407 and valid until 2002, gave the following definition: real estate activities were understood as activities involving transactions with land, buildings, structures, residential and non-residential premises:
- on behalf and at the expense of the client;
- on its own behalf at the expense and in the interests of the client.
According to established practice, the responsibilities of a real estate agent currently include not only making transactions, but also:
- selection of options for purchasing real estate;
- legal support of transactions;
- assistance in selling an apartment (evaluation, selection of buyers).
Real estate agencies additionally provide assistance:
- in obtaining a mortgage;
- purchasing housing using maternity capital funds, the Young Family program and other subsidies, etc.
Draft laws defining who realtors are, their rights and responsibilities have been repeatedly submitted to the State Duma. As an example, let's take bill No. 1106182-6, which was rejected in the 1st reading in 2020. The project provided for compulsory membership of a realtor in an SRO, as well as compulsory insurance of real estate activities. We will tell you more about the rights of realtors and their responsibilities below.
Basic rights and responsibilities of realtors when selling real estate
So, we found out that the activity of realtors is to provide intermediary services in transactions with real estate. What is the responsibility of a realtor depends on the drawn up agreement, on what type of intermediary agreement the parties chose and what nuances were recorded in it. You can learn about the types of intermediary agreements and download the form of such an agreement in the article “Agreement on intermediary services - sample”.
Let's consider the rights and responsibilities of a realtor during his intermediary activities during the sale of an apartment.
In this case, the realtor has the right:
- to receive comprehensive information about the property being sold;
- access to the apartment;
- issuing him a power of attorney;
- receiving a reward.
Here are the responsibilities of a realtor for selling an apartment:
- photographing and including the apartment in your database;
- implementation of advertising;
- obtaining various extracts and certificates (you can learn how to obtain an extract from the Unified State Register of Real Estate from our article “How to order and receive an extract from the Unified State Register of Real Estate (USRN)?”);
- selection of buyers;
- Negotiating with buyers/potential buyers;
- showing the apartment to potential buyers;
- drafting contracts for the purchase/sale of real estate and related documents;
- organizing the delivery of documents or submitting documents for registration to Rosreestr (for information on how to submit documents for registration without leaving home, read our article “Procedure for electronic registration of real estate transactions”).
How to buy an apartment with the help of a realtor? Main features
Buying an apartment is an important decision that requires investing serious amounts of money. Many real estate agencies are involved in intermediary activities in the sale of residential premises. With such congestion in the real estate market, it is difficult to know which organization to entrust such an important matter - the choice of housing. A real estate company must meet several criteria: have a good reputation, have qualified employees, set an acceptable price for providing services.
Respectable realtors make the home buying procedure as transparent as possible, but caution is never excessive. For security purposes, it is necessary to carefully study the contents of the proposed contract with a real estate agency in order to accurately outline the organization’s obligations, as well as your rights and obligations.
Interesting: Sanpin Living Conditions in Residential Premises
What to pay attention to when drawing up an agreement with a realtor
When drawing up an agreement with a realtor, you should pay attention to the following points:
- The subject of the agreement must be spelled out in as much detail as possible.
- The agreement on the deposit is drawn up together with the conclusion of the obligation itself, therefore the transferred amount when drawing up an intermediary agreement (without concluding a real estate purchase and sale agreement) is an advance and upon termination of the agreement is subject to return (appeal ruling of the Supreme Court of the Republic of Tatarstan dated October 8, 2015 in case No. 33-14841 /2015).
- The absence of the amount of remuneration in the contract does not make it invalid, since in this case the rule of clause 3 of Art. 424 of the Civil Code of the Russian Federation, i.e. services must be paid at the price charged for the provision of similar services in comparable circumstances (clause 2 of the Review of the Armed Forces of the Russian Federation dated 02/01/2012).
- Payment of remuneration should be made conditional on achieving a specific result. The burden of proving that it was his actions that led to the desired result lies with the realtor (appeal ruling of the Moscow City Court dated December 10, 2015 in case No. 33-43654).
- The establishment of a fine and penalty for the client’s unilateral refusal to fulfill a mediation agreement is invalid, since a lawful refusal is not improper fulfillment of obligations and cannot entail liability (appeal ruling of the Rostov Regional Court dated May 4, 2016 in case No. 33-7439/ 2016).
Responsibilities and functions of a realtor
First of all, a qualified specialist should be able to easily navigate housing issues. His knowledge of the civil and land codes should be equal to the level of professional lawyers.
Realtor responsibilities:
- Advise clients on rental, purchase and sale of real estate.
- Conduct daily analysis of the real estate market, learn to navigate it.
- Drawing up and concluding agreements, both between individuals and legal entities.
- Protect the interests of your clients during the conclusion of the transaction and preparation of all documents.
- Inspect the property, analyze the condition of the living space and assist the client in finding an apartment.
- Realtor is looking for potential buyers and owners.
- Maintaining confidentiality, as well as ensuring the protection of client information and documents.
- The specialist carries out the preparation and signing of contracts. Upon completion of the work, a certificate must be provided.
- The realtor must agree on the price with both the owner and the buyer. Take into account the interests of both parties and provide only relevant information on real estate.
The main qualities of a realtor are communication skills and adequacy. In no case should a specialist enter into conflict, and above all, he must respect his clients, showing good manners and politeness. To conclude a successful transaction, you must be able to control your emotions, since the work of a realtor involves communicating with real people. As a rule, it is impossible to predict in advance the character of the client or owner. Punctuality is also important - this is the main function of a realtor. Some situations require moving to different parts of the city in a short period of time. A competent specialist will always cope with this task.
Responsibilities of the specialist
As a rule, each realtor must enter into an agreement with the client, which will detail the job description of the specialist. The realtor must be held responsible for failure to fulfill his duties as specified in the contract.
Realtor responsibilities:
- material damage caused by a specialist, which is confirmed by facts;
- for improper performance, refusal or non-fulfillment of their duties;
- if violations were identified in the execution that contradict the laws of the country.
Responsibilities of a real estate agent
The key responsibility of a realtor is to provide intermediary services in real estate transactions.
Real estate agents are engaged in selecting suitable premises that meet the needs of their clients, searching for individuals or companies wishing to buy or sell real estate, drawing up all the necessary documentation for the transaction, and providing legal support for the transaction.
For example, if a person wants to buy an apartment, but he does not have time to search for a suitable option, he can turn to a realtor for help.
The real estate specialist fully assumes all responsibilities and concerns regarding the preparation and execution of the transaction.
His task is to find the best option that would suit both parties to the agreement.
There is a misconception that the main responsibility of a realtor is solely to demonstrate residential and commercial real estate to potential buyers (tenants).
In practice, showing apartments and offices is only a small part of a massive work, which includes:
- search for sellers or lessors (buyers, tenants);
- conclusion of contracts and agreements;
- selection of favorable conditions for the parties to upcoming transactions;
- checking the cleanliness of the documents required for this.
The main responsibilities of realtors can be roughly formulated in several points:
- A real estate agent must first of all know the actual situation on the market and study the existing supply and demand. Without this information, he will not be able to select and offer the client suitable options for purchase, sale, or rental.
- The realtor tells potential buyers in detail about the characteristics of the property, its advantageous aspects, and gives an objective assessment regarding quality, location, transport equipment, proximity to socially significant objects, as well as the price range.
- Organizes demonstrations of premises that interest the client.
- Helps in the preparation and collection of the necessary package of documents, brings the buyer up to date regarding the rights to real estate of third parties (if any), negotiates all the conditions and formalizes the transaction.
- Helps in resolving disagreements and disputes between parties.
- Explains to the parties to the agreement their rights and obligations, monitors the timely fulfillment of all terms of the agreement (for example, making payment, vacating the premises within the prescribed period, etc.).
- Prepares reporting documentation on work performed.
The realtor, in addition, bears full responsibility for the legal purity and legality of transactions concluded with his participation.
Procedure for purchasing an apartment without a realtor
- passports of both parties;
- certificate of ownership of real estate (from the seller);
- if the apartment is owned by several citizens, then their written consent to the sale, certified by a notary, is required;
- when real estate is purchased with joint funds of spouses, written consent from the other spouse for the sale, certified by a notary, is required;
- if one of the owners is a citizen under 18 years of age, then it is necessary to provide permission for his release and sale of the object from the guardianship authorities;
- extract from the house register;
- cadastral and technical documentation, plan;
- certificate of no debt;
- advance agreement.
- First you need to select several apartment options. How to do it? The methods have been described above. It is necessary to pay attention to objects located in new buildings and on the secondary market. Consider whether you can wait and take part in shared construction.
- After selecting several options, the next stage begins - inspection. It’s worth mentioning right away that it includes not only an inspection of the condition of the apartment, but also the house in which it is located and the surrounding area. Immediately assess whether there are shops or other establishments nearby that you frequently visit. If yes, this will be a plus when choosing real estate. When inspecting, pay attention to heating, plumbing fixtures, condition of windows, and repairs. If you can find flaws, you can use them to significantly reduce the cost.
- If you have decided on an option, then you need to clarify all the conditions and discuss the details of the purchase. It is imperative to do this in a personal conversation, but not over the phone or, especially, during correspondence. Discuss the cost of the object, timing of payment, paperwork, who will bear the costs associated with registering the contract, etc.
- Checking the legal “purity” of the apartment. It includes studying documentation, information about debts on the property, and the citizens who are registered in it.
- If you have not changed your mind, then the time has come to make a deposit. It acts as a kind of guarantee indicating the seriousness of the intentions of each party. The transfer of an advance payment must be confirmed by an advance agreement (it contains an indication of the transferred amount, the deadline for transfer to the seller, and the liability of the parties in case of failure to fulfill obligations).
- The next stage is the conclusion of the agreement and its registration.
Interesting: Transfer of Land from Forest Fund to Land of Settlements
Cost of agency services
The cost of real estate agency services is directly dependent on the type of transaction and the price of the property being sold (rented). But this is precisely the question that worries everyone who, for one reason or another, is forced to turn to an agency for help.
As a rule, there is no fixed price for the services of real estate agencies.
The situation in the real estate services market is as follows:
- If a realtor is asked for help in selling or buying any real estate, then the cost of the intermediary’s services will be from 2% of the amount of the upcoming transaction. This percentage is minimal; it is extremely difficult to find such prices, but it is possible. The upper limit is 7%. For very complex or labor-intensive operations, the specialist may estimate his fee at 10%.
- If we are talking about renting or renting residential premises (offices), then the commission is usually charged in the amount of 50 to 100% of the monthly payment for the rented property. If the lease agreement is concluded for a very long period, then payment can be calculated not in relation to the monthly payment, but on the basis of 3-10% of the annual rental cost.
Realtor services when buying an apartment
For example, the owner decided to sell the living space and buy an apartment in another building. Initially, the agent is required to find a buyer for square meters. To do this, it is necessary to carefully study the property for sale: clarify the footage, inspect the surrounding area and the development of infrastructure, evaluate the property, discuss the acceptable amount of commission, and conclude an agreement.
There is uncertainty when selling on the secondary market. Therefore, the payment mechanism may vary. Pros and cons of working with realtors Before making your final choice in favor of the services of a real estate agency or a private broker, evaluate all the nuances.
How to avoid becoming a victim of scammers?
Probably every person has ever heard such an expression as “black realtor”. Largely because of their existence, people are so wary of transactions on the secondary real estate market. Who are they, “black spots” on the reputation of respectable real estate agencies?
"Black realtors" usually offer clients the same range of services as any real estate company. Only as a result of their activities, people often lose both money and housing.
Such figures in the real estate market most often work alone, but there are also entire groups of agents. At the same time, they love to introduce themselves as employees of well-known real estate companies.
Naturally, there can be no talk of any contracts for the provision of services; often such specialists do not have even minimal knowledge in this area. “Black realtors” do not value their clients or their reputation.
As a rule, they attract buyers and sellers of real estate with a lower price compared to other companies and promises of speedy transactions. In fact, the owners, at best, end up with dilapidated housing or a small amount of money; at worst, they simply remain on the street.
The victims of “black realtors” most often are dysfunctional families, people suffering from alcohol or drug addiction, or elderly pensioners living alone.
In addition, most of these false agents are good psychologists. After all, their main task is to convince people to enter into a deal and, as a result, make a profit.
Contacting professional realtors allows you to save a lot of time and nerves in the process of completing a real estate transaction.
But when choosing an agent in this area, you need to be extremely careful and careful.
First, you should carefully check the company’s certificates, its history and reputation in the market. And also thoroughly study the proposed contract for the provision of services before signing. This is the only way to avoid fraud and conclude a truly profitable deal.
Responsibilities of a real estate agent
A realtor is an intermediary between the seller and the buyer. At the legislative level, a specialist conducting real estate transactions has an official title - a real estate agent.
A realtor's income consists of commission payments that he receives when conducting a transaction from the parties involved in it. Accordingly, making a profit depends solely on the professionalism of the realtor himself.
Accurate and timely fulfillment of duties will lead to success
Responsibilities of a real estate agent include:
- Execution of client orders for the purchase, sale or rental of real estate.
- Searching and processing information about real estate objects that take part in the transaction, the requirements of potential clients.
- Conducting an analysis of the real estate market, the relationship between the level of demand and the level of supply.
- Registration and review of incoming proposals.
- For special cases, it is possible to conclude an exclusive agreement.
- Establishing business contacts with prospective clients.
- Demonstration of real estate properties for sale or rent to buyers and tenants.
- Processing requests from buyers, searching for options that meet the search conditions.
- Coordination of contractual terms and further registration of real estate transactions.
- Conducting consultations for clients on the collection of necessary documents and execution of transactions.
- Notifying customers about up-to-date information regarding suitable offers.
- Organization of the conclusion of contracts necessary to conclude a transaction.
- If necessary, perform an auxiliary function in the preparation and security of documents.
- Representing the client's interests during the conclusion of a transaction.
- Ensuring the safety of transaction documents.
- Preparation of reports on work performed.
- In addition to the basic responsibilities listed, we can highlight the actions necessary to sell an apartment.
- Responsibilities of a realtor when selling real estate
- Creation and updating of a database of real estate objects with photographs and their full descriptions.
- Conducting an advertising campaign.
- Obtaining the necessary extracts and certificates.
- Searching for buyers, negotiating with them and demonstrating the property.
Read on topic: We advise you to enrich your knowledge base with the most useful information!
Each of you should know about useful skills for a realtor
The above points complement the responsibilities of a realtor when selling an apartment. a realtor has certain rights. He must have access to the apartment, an agreement and a certain remuneration upon completion of the transaction. The responsibilities of a real estate agent when selling a home are duplicated.
Also, a realtor provides services for the purchase of real estate.
The responsibilities of a real estate agent when purchasing an apartment include:
- Search for an apartment that meets the client's requirements.
- Organizing a demonstration of the selected apartment.
- Informing about situations that may affect the decision to purchase (third party rights to an apartment, etc.).
- Providing assistance in registering the transfer of rights to Rosreestr, other responsibilities are duplicated from those listed above.
If you are just starting out in this area, a number of tips will help you.
Responsibilities of a realtor
A realtor must follow the law and know the basic provisions of the housing and land code, as well as the family and some civil codes, as well as legal acts, regulations and instructions relating to his activities. In addition, the responsibilities of a realtor include:
- Study of the real estate market and its conditions.
- Providing the client with complete information about the services provided.
- Ensuring the safety of documents provided to him.
- Protecting the client’s interests by providing him with complete information about the consequences of the transaction.
- Selection of real estate or buyer for the object, according to the client’s requirements reflected in the contract.
- Monitoring and checking real estate documents to ensure they are ready for the transaction.
- Assistance in negotiations between the client and a third party.
Of course, in different agencies, a realtor may be assigned other responsibilities, but the ones we have listed are the basis of real estate work.
Instructions for a beginner realtor
- Leave your previous job. Mastering a new profession will take almost all of your time. By devoting a couple of hours a day to studying theory, it is impossible to understand all the specifics of this work. Practice is an integral part of immersion in the profession of a realtor, and combining it with the main job is almost impossible.
- Find an agency. In the beginning, it is better to choose a quality organization, working in which you can gain new knowledge and skills. Also, agencies have their own databases, to which you will have access. Later you can move on to independent work.
- Develop yourself. Communicate with people who have achieved some success in this area, study the laws (various codes, the Mortgage Law, the Law on Registration of Rights to Real Estate and others).
- Look for clients. Working with a person directly is always more profitable than through intermediaries.
- Remember the rules. When applying for a job at a real estate agency, you need to understand that they have their own rules, which may differ from everyone else.
Buying an apartment through a real estate agency
The task of the credit institution is to restrict access to the tenant's cell for a certain time. During this period, only another person can pick up the contents, subject to the presence of a key and a purchase and sale agreement, with a mark on the completed state registration procedure.
Buying an apartment is a serious and responsible matter. In this regard, you have to take extra precautions. The consequence of this is a growing package of different securities. Try to avoid creating unnecessary documents. The price fixation guarantee is one of the dubious documents.
26 Apr 2020 glavurist 203
Share this post
- Related Posts
- Can an Owner Remove a Person from Registration Without His Consent?
- Refund 13 Percent When Purchasing a Home
- Documents for Deregistration at Place of Residence
- How to Obtain an Extract from the Unified State Register of Real Estate for an Individual
Instructions for realtor
The work of a realtor consists of three stages: searching for a client, negotiating and searching for options, and organizing a transaction. Let's take a closer look at them.
- You can search for a client in different ways: via the Internet, using favorable reviews of past clients about you, and other methods.
- Negotiations and search for options. First, you need to adequately assess the value of the property, but present the apartment as expensive as possible (high-quality photos, emphasis on the positive aspects). However, there is no need to hide the negative aspects of the apartment; when they come to light, you can ruin your reputation as a realtor. Make high-quality advertising, try to convey to potential buyers why they need to buy a certain property right now, and from you. Be confident and friendly with clients, be positive and try to make the potential buyer fall in love with the apartment. You can offer “bonuses” that your competitors don’t have. But do not forget that your main task is to find the most favorable option for the client. And not something that “needs to be sold.”
- Organization of the transaction. Prepare all the necessary documents and organize everything according to the laws of the Russian Federation.
Do you want to earn even more income from real estate?
Try our system and you will immediately feel how your free time and earnings increase, and there are fewer and fewer dissatisfied clients!
Get access
In this manual, the work of a realtor is discussed in the case of buying and selling an apartment.
The instructions for a realtor for renting will include the same points, it will be almost identical, except that the responsibilities of a real estate realtor when renting an apartment will not include the purchase and sale process, and also, when renting, a different list of documents is required.
Working with rental properties has its positive and negative sides. The income from such transactions is lower, but there are more offers related to rentals, transactions are concluded faster, the responsibilities of a real estate agent for rentals will be less extensive (for example, most likely, you will not have to photograph the apartment, etc.). Also, you can get regular customers (many change apartments several times a year).
So, we looked at the responsibilities of a real estate realtor, requirements and some features of this profession. It is very important to approach the work of a realtor with full responsibility and act in accordance with the laws of the Russian Federation.
Job Responsibilities of a Real Estate Realtor: A Guide to the Profession
A realtor is an intermediary in the rental and sale of housing. Lives on commission - 3-6% of sales. Works a lot. Sometimes he takes risks. Interesting? To join the profession, we first advise you to study the responsibilities of a real estate realtor. We talk about them and how to work without breaking the law in the article.
I. How to become II. How to work 1. Consulting the client 2. Drawing up an agreement 3. Placing an ad 4. Showing the apartment 5. Transaction III. If something goes wrong... 1. Agency 2. Individual Entrepreneur
How to become
First decide: work alone or in an agency? In the first case, you do not depend on anyone, you keep the entire commission from transactions for yourself, but you will have to open an individual entrepreneur and look for clients on your own. And the agency has a ready-made client base, the manager solves the problems, but you will have to give part of the commission.
Yaroslav Krivonosov, general director of the real estate agency "MIEL" for the Ners.ru forum: -The profession of a realtor is more of a personal business than the work of a mercenary. And the psychology of both is very different. A businessman works not for a salary, but for profit, and is often in an unstable state. For a mercenary, stability is important, and often at the expense of salary. It turns out that anyone who is worried about a work record and guarantees is simply not ready for this job.
In both cases, the realtor must meet certain parameters.
This profession is not taught in universities. But considering that you will have to work with laws, navigate the market and be able to sell, it will be easier to master for those who studied to be a lawyer, economist or marketer. But this is not at all necessary. The main thing is to be proactive and enterprising. You also need to be prepared for an irregular schedule. A realtor can suffer from doing nothing one week, and the next spend days driving around the city listening to a swearing client.
In addition, additional tools are required to work as a realtor and perform his duties. Eric Bramlett, owner of the real estate company One Source Realty, in his note described what a real estate agent needs:
- Unlimited cellular communications to communicate a lot with clients from different regions.
- A laptop to work not only in the office, but also at home, in the car, on the street.
- Automobile. The buyer will be scared away by instructions in the spirit: “The house you are interested in is behind Pyaterochka, then through the courtyards 50 meters, I will sit at the third entrance in a blue coat.” It’s easier to pick up a person by car and bring them to the site.
- Multi-listing system. This is a closed real estate database on the Internet, where all real estate objects for sale and rent are collected. It is available by subscription.
- CRM system. Many agencies are switching to CRM to automate work with clients, objects and documents. The main thing is to choose a program that has all the functions you need.
For example, CRM for realtors SalesapCRM helps to automate the entire transaction process:
- the client wants to buy an apartment - and you already have a unified database of objects ready;
- enter housing parameters - CRM itself selects suitable properties;
- wrote an ad - it spread to 213 real estate websites;
- pressed one button and showed the client a PDF presentation of the apartment;
- click on the icon - an agreement is formed according to the template;
Property database in SalesapCRM Read on topic Do you want to know what other problems realtors solve using CRM? Read in our blog: What does a CRM property management program give a realtor? Why do you need a CRM if you have Excel?
Back to Contents
Realtor stands over buyer and seller
Intermediaries defend their interests without taking the side of the buyer or seller. This significantly reduces the likelihood of concluding a profitable deal, since communication between the two parties to the transaction is often built under the guidance of the intermediary himself.
When communicating with a realtor, you need to get him to follow your conversation plan and provide you with the information that interests you, and not the information that he has.
At the same time, you should not make the typical mistake of rushing to meet with the seller before independently inspecting the property and surrounding area. As a rule, if you conduct an external inspection of the property without a realtor and seller, you will be able to form a more unbiased impression of the offer.
The negative characteristics of the lot are especially valuable in this case. They become the basis for a reasoned price reduction when talking with the owner. At the same time, do not hesitate to ask the realtor atypical questions. For example, who is the seller, how long has this property been on sale and whether its value has decreased. Information about the seller is perhaps the most valuable information that a realtor can provide to a buyer.
Many buyers do not conduct research and are completely unprepared to communicate with homeowners. Those, knowing the strengths of the offer, emphasize them, confirming the price. Guests, not knowing absolutely anything, at best improvise, at worst - agree with the arguments voiced. And all because they followed the mediator’s lead and agreed with his dialogue script.
How to work
The main job responsibilities of a real estate agent involve the stages of a transaction. They were clearly described by Alexey Mogilny, broker of the Ural Chamber of Real Estate.
Client consultation
The transaction begins with a client contacting you who wants to sell or rent out a home. In both cases, the algorithm is the same: you discuss the cost, timing and size of your commission.
Sometimes the client does not accept your terms:
- brushes aside advice and sets an astronomical price;
- says that you have a large commission;
- He says that he will post advertisements himself.
Listen to him and explain that, unlike him, you have the necessary experience and knowledge, and that you are acting according to a clear plan that cannot be violated. Communicate politely, but if a compromise cannot be found, then say goodbye softly - nerves are more expensive.
Read on the topic: how many deals fail because the realtor and the client cannot find a common language! We looked at 6 types of clients in the real estate industry and told you how to work with each one.
Preparation of contract
When a contact has been found, you can enter into an agreement for the provision of real estate services. Compose it in human language and avoid vague formulations.
Mandatory clauses of the contract:
- parties to the contract,
- target,
- rights and obligations of the parties,
- responsibility of the parties,
- the term of the contract (lawyers recommend that when selling, limit it to 3 months with the possibility of extension, and when renting - by agreement with the owner),
- cost of services,
- termination procedure,
- details of the parties.
If the client files a lawsuit and the contract does not contain at least one of these clauses, the transaction will be declared invalid.
Posting an ad
The contract is concluded. You upload information about the apartment to a closed list of real estate in your region. This database is available only to real estate market participants: lawyers, brokers, mortgage brokers, appraisers and other realtors.
Place your ad in open channels: newspapers, social networks and, of course, real estate websites. Want to save time? Place ads automatically!
Read on the topic Every realtor wants his properties to sell quickly and at a good price. Learn how to write the perfect ad and where to place it to get buyers flowing in.
Showing the apartment
The calls started coming. Get ready to answer basic questions: who is the owner of the apartment, what is the general condition of the house, is the property mortgaged, etc. If buyers want to ask about little things (what kind of furniture, lighting, view from the window, etc.), then immediately invite them to show the apartment.
Try to schedule viewings on the same day, 15-20 minutes apart: you will save time and give clients the impression that the property is in demand - this way they will be less hesitant.
Clean up first, ventilate the rooms, or ask the owners about this if they still live in the apartment. Agree with them on the day of the showing and ask them to leave for a while so as not to disturb you.
Deal
The buyer has matured. Enter into an advance agreement with him and receive an advance payment. If the client changes his mind, it will remain with you, and if the sale and purchase takes place, it will be included in the transaction amount. By accepting the advance, you guarantee that you will not sell the apartment to someone else.
Next, remove the property from the multi-listing, delete ads and draw up a purchase and sale agreement in triplicate. Then you collect documents for the object (full list here), together with the buyer and seller go to the local MFC. The buyer will be given a certificate of registration of ownership, and then all that’s left to do is: he gives you the rest of the commission, pays the seller and receives the keys!
Back to Contents
How to choose the right realtor
Advertisements and promotional websites of real estate agencies often indicate the license number. Pay attention to the numbers - if they are in the first few hundred, it means that the company has been working in the market for a long time, has extensive experience and a good client base, and is trusted. If the advertisement states that the company has existed for 5-10 years, but the number is new, this means that it has already been deprived of its license. This usually happens by a court decision due to a violation of the law during a transaction.
Interesting: What documents are needed to obtain to build a house in SNT
Companies that operate transparently and legally will have no problem informing you of their commission rates over the phone. Typically this amount ranges from 3 to 5% of the transaction. If the figure is significantly lower, then do not rush to rejoice at the successful find - the organization will still receive the money, it just may be withheld from various additional payments provided for in the contract. Real estate offices are not charitable foundations, and specialists will protect the interests of the client who paid more.
If something goes wrong…
The job responsibilities of a realtor look simple on paper. But things get more complicated if the client is unhappy. Possible reasons:
- During the transaction, the condition of the apartment was damaged.
- Irregularities in documents surface.
- The realtor received the money and disappeared.
There is responsibility for this. Depending on whether you are a private owner or an agency employee, it differs.
Agency
The employer is responsible before the law, and you personally face disciplinary action. Responsibilities and requirements for a realtor are subject to laws, so be sure to study:
- Civil Code (sections “Contract Law”, “Inheritance Law”);
- Family code;
- Tax Code (section on income of individuals from property);
- Federal Law-102 “Law on Mortgage (Pledge of Real Estate);
- Federal Law-214 “On participation in shared construction”;
- Federal Law-122 “On registration of rights to real estate and transactions with it.”
Read on the topic, find out what 5 mistakes an entrepreneur should avoid so that his business does not fail
IP
If the client remains dissatisfied and the court is on his side, you will be held civilly liable under the Consumer Rights Protection Law. You will pay the client:
- 100% commission;
- penalties for late return of commission;
- 50% fine of the amount collected.
If the court convicts you of deception or malicious intent, then you will face administrative or criminal punishment, depending on the damage caused to the client:
- Less than 250 thousand rubles. Art. 7.27.1 Code of Administrative Offenses of the Russian Federation. Fine from 5 thousand rubles. up to 5 times the amount of damage.
- More than 250 thousand rubles. Art. 165 of the Criminal Code of the Russian Federation. Fine up to 300 thousand rubles. or forced labor for up to 2 years with restriction of freedom for up to 1 year.
If you fraudulently registered an apartment in your name, then under Article 159 of the Criminal Code of the Russian Federation you face a fine of 100 thousand rubles. up to 1 million rubles or forced labor for up to 5 years with restriction of freedom for up to 2 years.
Many clients encounter unscrupulous realtors. Don't be like that.
Ilya Menzhunov, director of the luxury real estate department at Metrium Group for the Kazned.ru website:
— A bad realtor rushes to read the contract. So he, most likely, wants you to skip the questionable point and not ask unnecessary questions.
Only scammers will ask for a purely symbolic commission. A good realtor values his services.
Original documents are only needed when signing. Cunning realtors try to get the originals right away so that the client cannot contact another agent.
Let's summarize. What are the responsibilities of a realtor? He must follow the steps of working with real estate, treat documents conscientiously, respect the laws, master business programs and be easy-going. Work for yourself or under the guidance of a boss - the choice is yours. Make up your mind and take action!
Back to Contents
SalesapCRM is a cloud-based CRM system for realtors:
- unified database of real estate objects;
- automatic selection of an object according to the client’s request;
- PDF presentation of a property in 1 click;
- automatic placement of advertisements on 189 sites;
- managing clients, tasks and transactions;
- parsing of real estate objects from 14 sites.
Entrust routine tasks to SalesapCRM and free up your time to earn more!
Dmitry Rodimov
The pros and cons of working as a realtor, pitfalls, advantages and disadvantages of the profession, nuances and benefits that everyone should know before getting a job in a real estate agency.
Most people who are ignorant of the work of an agent judge only by the content of job advertisements that promise “mountains of gold,” but few people know why there is such turnover in the real estate business. The article will reveal the veil of secrecy for you!
Disadvantages of a realtor
- Instability of receiving commissions. You will receive a commission regularly, but only if transactions are carried out, which may be 1-2 per month, or none within six months;
- Constant goodwill with customers, no matter what your mood is, whether you have eaten, whether you feel good or whether you have problems. No one cares about this, neither the director nor the client;
- If you are a beginner, you will receive a percentage of the commission; as you become more experienced, the percentage will increase, but you still will not receive the full commission, because the agency also needs to live on something;
- Flexible schedule, read correctly - irregular working hours, late in the evening on weekdays, early in the morning on weekends. So forget about “sleeping in longer” on Saturday or Sunday;
- Office duty. Formally, no one keeps you in the office, but when working in an office you are required to spend one or two evenings answering calls to an advertising agency, usually until 19.00 - 20.00 (depending on the company’s work schedule);
- There is no official employment (for the reason, see point 1), which means no length of service and no mandatory salary;
- High levels of stress associated with complex transactions, clients and mentality;
- High responsibility. Mistakes made lead either to the failure of the transaction, or to an extension of the deadline for completing the transaction, or to property damage to the client, which subsequently affects the reputation of the agency and yours;
- Inability to turn off your work phone, i.e. a specialist should always be in touch, because the client will call either about the ad or with questions about the transaction. If you didn’t answer, you lost the client and the commission;
- Difficulties in forming a client base without basic skills.
Realtor pitfalls
- The beginning of real estate activity is usually accompanied by a long absence of first transactions (from 1 month to six months). Therefore, it is advisable to have a “financial cushion” for this period of time;
- Often, clients not only will not leave a review about you, but will not even thank you after the successful completion of a transaction, believing that money is your main gratitude;
- Quite often, trips to view a new property will end in failure, because... The owner who has agreed to meet with you may suddenly stop answering the phone or change his mind about showing the property;
- “Cold calling”, which agents do, increases the amount of stress in their work, because... bring negativity from those you call;
- In the profession of a real estate specialist, neuroses and depression occur quite often;
- They may tell you that it is possible to combine the work of a realtor with another part-time job, but this is half true. Practice shows that you will not have time for anything else, from the word “absolutely”;
- Often you will have to push colleagues from other agencies with your elbows, because the competition for a client with money is high;
- Often, expenses for public transport (gasoline) and mobile communications are not paid.
You have become acquainted with the advantages and disadvantages of the realtor profession and undoubtedly realized that there are much fewer advantages than disadvantages.