Working for yourself and not depending on anyone is the dream of most people. Financial freedom and schedule are both prestigious and necessary to ensure a decent life. It is not surprising that young people are going into the real estate business - this industry generates income and provides freedom. But in order not to go bankrupt and become another bankrupt company, you need knowledge on how to open a real estate agency, how to maintain the quality of services at a level so that clients have a desire to return.
Documents for registering a real estate agency
Opening an agency is not difficult; licensing has now been abolished. There are certain steps you need to go through:
- writing an application for registration;
- registration of TIN;
- payment of mandatory state duty;
- registration of the company with the tax service after registration;
- print order.
To take out a loan to open a real estate agency, you will have to draw up a business plan, confirm your income and provide collateral. But credit institutions are reluctant to lend money to open agencies - this area requires investments for a long time, and therefore entrepreneurs abandon what they started halfway. Prepare arguments in advance that will convince the bank of the seriousness of the borrower’s intentions.
The nuances of opening a real estate agency
Promotion of an NA requires large investments, and the return will not be immediate, so it is necessary to create a “safety cushion” so that there is time to develop a client base in the absence of profit. This is an unstable business, so mistakes cannot be made.
Another interesting idea is opening a franchise travel agency.
It is impossible to make a profit from the very beginning of the agency's work. But in order for this moment to come faster, you need to direct all your efforts at the initial stage to debugging competent work and creating a client base. Find expert real estate and mortgage lending assistants. It wouldn't hurt to hire an advertiser. A simple realtor who knows first-hand all the fluctuations in the real estate market copes better with this task.
Search for premises
Pay attention to choosing a location for your office. Densely populated residential areas are considered profitable. If you are planning to open an agency that will cover the entire city, locate the office in the center.
Don’t forget about the sign above the entrance; it should be memorable, but moderately strict and stylish.
Note:
from partners!
To stay in touch with your clients, make sure they can reach your office by phone at any time.
When a client cannot get through to the office the first time, which happens when the telephone line is heavily loaded, he will turn to competitors. Therefore, it is so important to ensure a stable connection with the agency, which will have a positive impact on the growth of the client base.
Choosing a location for a real estate agency office
The office must be located in a public place; it does not always have to be the city center. The main thing when choosing a location is the presence of a residential sector nearby. From practice it is clear that those companies that are located in densely populated residential areas are often in great demand. But if you need to cover all areas of the city and collect a database of objects, then it is advisable to locate the office in the city center.
The question often arises: what is better, your own or rented premises? Definitely, it has its own, first of all, the level of prestige of the company. In addition, you can renovate your own premises to suit your taste. If the office is owned, then this is a big plus for future financing by investors, and this is already proof of success. Naturally, the office must have good and high-quality renovation and office furniture. A bright sign above the entrance is also required, because first of all, clients evaluate the appearance and solidity of the premises, and only then the professionalism of the employees. The saying “you meet someone by their clothes” works in real estate as well as in simple life.
You need to think in advance about how clients can always reach the office by phone. A mini PBX would be the best option, although you can install several simple phones. Naturally, a client who could not reach you will call your competitors back.
Since the client does not care who to pay money to, but since this is important for the agency, ensuring constant dialing is one of the main components of the success of a real estate agency to increase success among clients.
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On video: a guide for a novice businessman on how to open a real estate agency from scratch
To create a client base, you need competent marketing (we recommend reading about opening an advertising agency). To start creating, decide what to advertise. To do this, it is important to know how to determine the liquidity of objects. It is important to understand prices in the real estate market.
In every city, cheap properties are popular among the population - a one-room apartment or a communal apartment. Promotion of a young agency begins with such people, because it is not possible to attract elite clients right away, this is a difficult task that requires investment, and beginning businessmen do not have it. When advertising in line, information must be indicated on whether the apartment or house is suitable for lending.
Another business idea is how to open a hostel in an apartment.
The principle of creating competent advertising for an object is to highlight all the possible advantages of an apartment - convenient location, developed infrastructure of the area, type of building and number of floors.
When launching advertising, the area where the office is located is taken into account. A person looking for housing in the northern region is unlikely to call an office located in the southern direction.
Elite properties that require special advertising contribute to generating a solid income. This involves the use of high-quality photographs with placement in prestigious publications.
Successful advertising will not work without stretching the company's contacts. They hang it on balconies or windows of such buildings. This will attract the attention of passersby.
Make promotional brochures and simple notices to post throughout the city. Hand out on the street or take to a large store with daily traffic. Post advertisements at public transport stops or entrance doors. It is important that it is updated once a week - they may be torn off and thrown out or closed with another ad.
Document flow in real estate agencies
Activities of real estate agencies
is a business activity, and therefore, like other types of business, it is associated with the circulation of documents.
Today's market conditions are such that successful business activities require complete automation of document flow in all areas of work. Therefore, the issue of using electronic document management is very relevant today.
The introduction of an electronic document management system (EDMS) in real estate agencies will make it possible to reduce costs, increase operational efficiency, build work on the principle of focusing on the consumer of the services provided, thereby moving to a new level of customer service. The greatest effect from such an event can be achieved only if all the organization’s activities are built on the basis of automated systems.
Automation of agency work
real estate will allow solving a number of specific problems. Among them, a special place is occupied by the organization of processing and storage of specific offers on the real estate market, as well as their systematization and structuring. An effective solution to this problem allows you to achieve all the goals aimed at using automated document flow in the work of an organization.
Using the system in real estate agencies will also allow you to solve the following problems:
1. Organizing the accounting of contracts for real estate objects 2. Organizing the accounting of contracts concluded for the search for real estate 3. Organizing the accounting of lease agreements for real estate objects 4. Organizing the accounting of contracts that accompany other areas of the agency’s work 5. Systematization of information about contracts, about the stages of where they are located, about the results of work on them
Thanks to electronic systems, real estate agencies will be able to work in the areas described below.
1. Development of a draft agreement using a template
Once the type of contract that will be concluded with the client has been determined, it will be possible to select it from the established list, then enter all the necessary information regarding the details of the parties, dates, real estate objects, into the fields of the electronic program. She will process the data and issue a completed draft agreement. This approach will allow all employees, even those with no experience, to fully prepare the contract, as well as the necessary annexes to it, using a standard scheme. Then all that remains is to print it.
2. Assigning credentials to the concluded contract
The system will automatically assign an account number to each contract, then the employee who maintains the system will set the status of the contract. The concluded agreement will be placed in a common electronic database, access to it will be determined by its status. If an agency has several offices, all contracts concluded in different offices will be visible to the manager through a common electronic network. This function will allow you to analyze contracts, get acquainted with them, and draw conclusions about the results of their execution at any time.
3. Transfer and movement of the contract within the agency
As various works are performed and services provided for in the contract are provided, its status may change, and access to it may be limited. After full execution, the contract will be automatically sent by the system for archival storage, and customer information will be placed in an electronic database.
Such a system for automating document flow in real estate agencies will allow you to determine the documents that are necessary to regulate specific types of relationships, and then fill them out using a template, without wasting time on determining the type of document. Managers will always have access to information about the status of concluded contracts, the work being carried out in the agency, and they can also manage and control activities in real time.
Thus, the introduction of a document flow automation system will make it possible to automate all the work of the agency, reduce costs, increase work efficiency, and also allow for management and control over the activities of employees, and analyze the results. Therefore, the use of electronic document circulation will be the key to success in modern conditions of fierce competition.
We invite you to watch videos about the electronic document management system
On this site you can watch videos about the electronic document management system. We invite you to familiarize yourself with the capabilities of document flow based on 1C:Enterprise using real examples of its use.
The videos will be useful to various users, specialists, consultants, business managers and anyone interested in new technologies.
Go to watch videos
Working with clients
Every manager must be able to conduct competent work with clients. The prosperity of business depends on this. Remember that each client has his own emotions, problems, requirements, requests. In order for him to agree to cooperate, subtle psychological work is needed.
It’s rare when a client who comes to a real estate company immediately gets down to business. More often he wants to speak out or talk about painful issues, and therefore a realtor must be able to listen. It would be a good idea to promise to help him cope with all his problems, or at least convince him that there are no hopeless situations. This will increase confidence in the company and employees.
The client is asked about his vision of the future apartment in the smallest detail. They ask in advance how they are going to pay for the purchased housing: in cash or with a loan. The more information you can obtain, the easier it is to understand the reality of satisfying the request.
Recruitment
When the business begins to generate income depends on the staff. When selecting, experience must be taken into account. This also applies to cases when an employee is selected for the real estate sales department. Even a beginner who has completed a week-long course can handle renting; sales should be handled by an experienced worker; this field of activity requires specific knowledge.
Residential rentals are an easy route for a newbie realtor. It acts as a launching pad when the agent plans to move into sales in the future. The experience gained from renting will help you understand the specifics of the work of a real estate company, teach you to understand prices and hone the necessary skills.
An important criterion that guides the selection of personnel is the ability to work with people. Experience and missing knowledge will come in the process of work, but when an employee does not have patience and understanding, it is pointless to expect benefits from him. Communication skills are important for an agent - you will have to constantly meet with different people, establish the right approach to them, and understand what is needed.
It is difficult to work as a leader; the prosperity of a business depends on his insight and integrity. Employees must learn to see their colleagues, and not slave labor. No one will work with zeal when they receive a small salary. Employees should not be deprived of their prospects for growth.
It’s not enough to know about opening a real estate agency; it’s just the tip of a huge iceberg. It's harder to unwind it. Finding your place in real estate takes work. But it's worth it, this area allows you to make good profits.
BEST-Real Estate
When choosing a property, all details are extremely important. It is necessary to take into account the infrastructure, transport links of the area, the proximity of schools, shops, and the condition of the facility. Also, buying, selling and renting housing involves collecting, processing documents, and concluding a transaction. Realtors and lawyers of the BEST-Real Estate agency will take care of all aspects of the transaction - from the selection of an object to the preparation of documentation. Our company has been operating since 1992. During this time, the agency concluded more than 60 thousand transactions, became a member of the Russian Guild of Realtors, and received 17 awards.
Services of our real estate agency
We are pleased to offer you the following services:
- Sale, purchase of property.
- Housing exchange.
- Renting out real estate.
The agency works with apartments, private houses, studios, rooms, plots, offices, industrial premises. Realtors "BEST-Real Estate" will help with:
- Searching for an object that meets your requirements (area, number of rooms, area).
- Legal verification, which guarantees the transparency of the transaction.
- State registration of property rights. Agents will prepare documents and submit them to Rosreestr.
- Registration of power of attorney and privatization.
- Registration of a mortgage. We will help you understand mortgage programs and choose the best offer.
Benefits of working with an agency
- Save time.
When buying or renting real estate, a realtor will quickly find an object that meets the client’s requirements, and when selling, a buyer. Agents publish advertisements on popular resources and work with their own database. You don’t need to answer calls, negotiate prices, arrange showings - all these responsibilities are taken over by the agency. - Saving money.
The company employs appraisers and notaries - you do not have to look for these specialists separately. BEST-Real Estate takes a low commission for its services. For example, when renting a home, it will be 3% lower than in other companies. - Security guarantees.
A legal check allows you to find out whether the object is in collateral or under arrest, or whether it has owners under 18 years of age. When working with an agent, you will not come across scammers. - Confidentiality.
Your phone number will only be available to a company employee, which cannot be guaranteed when selling an apartment on your own.
Advantages of BEST-Real Estate
- Experience – more than 25 years.
- A team of professionals: lawyers, realtors, analysts, appraisers, notaries.
- An integrated approach - from searching for an object to concluding a deal.
- Liability Insurance.
- Efficiency of work. For example, we find tenants on average in 8 days.
- Offices in different areas of the capital.
- Transparent commission.
You can send us an application right now on the website. To clarify information, contact an agency representative by phone.
