Renting an apartment - 10,000 tips from lawyers and lawyers

Often, owners, wanting to attract maximum attention to their advertisement for the sale or rental of an apartment, get carried away and unleash their unbridled creativity on applicants, which is not always good for the business. The RIA Real Estate website asked realtors to tell us how to correctly compose an ad so as not to scare off the client.

Basics

The text of any advertisement for the sale of an apartment must necessarily indicate all the necessary information about the property: address, number of rooms, footage, living area of the apartment (both general and residential), size of the kitchen, details and bathroom, notes the head of the city real estate department and rental "NDV-Real Estate" Svetlana Birina.

The Est-a-Tet company reminds that when describing an apartment it is also important to focus on transport accessibility.

“An important point in the description of the apartment being sold is the legal status of the apartment: how long the apartment has been owned, how many owners, and how many people are registered in the apartment, whether the transaction is alternative,” emphasizes the deputy director of the company’s new buildings department, Alexey Olenev.

As for the advertisement for renting out an apartment, as General Director Maria Litinetskaya notes, it is based on the same principle as when selling an apartment, but here you need to emphasize some nuances that are not so important when selling. First, you need to write about the rental period: daily, several months, long-term. Secondly, describe in detail the condition of the apartment: renovation, availability of furniture and appliances, cable or digital television, Internet.

And in order to reduce the number of unnecessary calls, it is advisable to immediately indicate your wishes to future tenants: “I will rent the apartment to a married couple,” “no animals,” “can be with children,” adds the Metrium Group expert. If necessary, you should indicate the maximum permissible number of residents, the attitude towards the accommodation of small children, elderly people and pets. It is imperative to indicate at the end or beginning of the ad the seller’s contact information: name, phone number, desired time to call.

Anchor rule

The text of an advertisement for renting or selling an apartment must have an “anchor,” that is, a description of the features of the apartment or house that can be focused on by buyers, notes the general director of Metrium Group.

For example, if the apartment has undergone a good renovation, this must be emphasized, notes Olenev, but do not forget to indicate the date of the repair work and give a short list of them.

Often buyers are interested, for example, in where the windows of the apartment face. “You can make a positive emphasis, for example, that the apartment is bright because the windows face the sunny side, or quiet if they overlook the courtyard,” adds the agency’s interlocutor.

Linguistic aspect

According to Litinetskaya, when describing the “anchor” it is better to abandon dry language and use short emotional phrases. With their help, you can quickly “reach out” to the client.

In order to emphasize the advantages of the property, it is advisable to use the following epithets: “spacious, cozy, bright apartment”, “inexpensive 24-hour supermarket on the ground floor”, “furniture and appliances as a gift” or “wonderful view of the evening sunset”.

Olenev insists that the description of the apartment for sale should be concise and structured; it is better to save all complex phrases for literary research. The main principle is nothing superfluous, but present everything necessary with a positive attitude.

“For an ad to attract buyers, it must be unusual, memorable and unformatted. For example, an ad with the headline “I’m selling an apartment and a cat as a gift” will at least attract the attention of a potential buyer, and he will go to the page to read the description of the property,” says Olenev.

However, not all phrases can be used when writing an ad, says Litinetskaya; some will have the exact opposite effect and scare off the buyer.

For example, if you indicate that “there is a multi-lane road nearby without traffic jams,” which means there is constant noise from cars and air polluted with exhaust gases, then this is unlikely to be of interest to the buyer, says the expert. The same situation applies to the label “the windows overlook the school playground” and “a promising, actively developing area.” In the latter case, “the truth” most likely will not work, since no one wants to live on a construction site for several more years.

In addition, you need to be careful with wording like “walking distance to the station, from where you can easily go in any direction.” This phrase seems to indicate good transport accessibility, but on the other hand it can be associated with dirt, large flows of people, or even worse - with the complex crime situation of the place.

Playing with fonts

Often, a buyer, viewing advertisements, perceives them as a picture, including the text part, provided that the fonts are chosen correctly. Therefore, it is best to use regular and easy-to-read fonts in your ad, such as Arial, Times New Roman, Calibri. It is better to avoid exotic options, since such advertisements are simply difficult to read,” warns Olenev from Est-a-Tet.

He also adds that standard methods of emphasis, such as italics, underlining, or bold, are preferred. It is better to show creativity in the presentation itself, as has already been said, this is what sets the buyer in the right mood.

Not all sites can allow their customers to change the ad font. For example, in the Avito interface there is no way to change the font or even its style, experts say urgently,” “attention,” “cheap” is prohibited here,” they say in Avito.

The agency's interlocutors warn that only Russian must be used in advertisements, and transliterations like “Sdam kvartiru v Moskve,” as well as unreasonable use of capital letters and special characters, are also not allowed.

The fact is that the phrases “URGENT!” written in capital letters! 2ND APARTMENT IN YAROSLAVL!” or “I’ll rent out an APARTMENT for $$$$!!” are poorly perceived by the reader and will cause more wariness than interest.

Price list with reservation

Price is one of the most important points in an advertisement for the sale or rental of an apartment. For a successful sale, it should be average or slightly lower than in the area, Litinetskaya believes.

“If you need to quickly sell an apartment, you should not write about “urgent sale” in the advertisement. On the one hand, this is perceived by buyers as possible fraud on the part of the owner. On the other hand, clients can ask for an additional discount,” explains the expert. According to her, it is obvious that neither option is beneficial to the seller.

“If you write “bargain” in the ad, you will immediately declare that your apartment is not worth the specified price,” adds the general director of Metrium Group. Here she notes that you can also use the same “anchor”. For example, if the price of the property is slightly lower than the market, you can write in the ad “the best price in the area.”

Photos are attached

An advertisement for both the sale and rental of an apartment must be accompanied by a good quality photograph.

“The most common mistakes that occur in every second sale advertisement are either there are no photographs, or they were taken on a phone and the image is blurry, or the photographs were taken in the evening,” notes Olenev from Est-a-Tet.

To avoid various incidents, he advises that before photographing an apartment, you must clean it, because photographs of rooms where things are scattered and disorder reigns make a repulsive impression.

“The photographs should show all the rooms in the apartment, the house itself, preferably if there is a good view from the windows. It’s also not possible to take a photo of the adjacent space,” the expert notes.

Plus, he continues, the photos should reflect the presence in the apartment of built-in furniture, pantries or dressing rooms, storage niches, loggias and balconies, if any.

The first thing you need to pay attention to when selling a home is that it is not an impulse purchase. Before buying a house or apartment, a person weighs the pros and cons for a long time. If you want to write the best selling text for a real estate agency, handle objections competently. And the advertising examples given in this article will help with this.

The property itself has no value. What makes it valuable is the client. And the realtor’s task is to present these same values to him beautifully and easily. A sales text for a real estate agency is a litmus test for assessing the company’s seriousness in its approach to business.

The key task for a good realtor is to remove the first word from the phrase “possible client”. Specifics and evidence are what interests a potential buyer. And not populism in the style of Ostap Bender and his “New Vasyukovs”.

What to write in a text about real estate: checklist

Make your presentation as specific as possible and as minimal as possible;
Support your words with facts;
Handle customer objections;
Draw a portrait of a potential client: income, professional field, age, gender, lifestyle and habits;
Offer some services as a gift or for free.

Text for a real estate agency on the radio

Example of a radio advertisement for new buildings (35 seconds duration)

The pleasure of change is yours – our concern and responsibility. Sales of new buildings in 18 cities of Russia: St. Petersburg, Moscow, Kazan, Kaliningrad, Krasnodar, Sevastopol and other cities have become closer. Make profitable investments in eternal values. A masculine approach to business and many years of experience. "Partner-Real Estate", Arkhangelsk, st. Karl Liebknecht, 19, 4th floor, office 406. Tel. 477-994 Make an appointment: 477-994 Come to us and live better!

Example text for real estate advertising on radio example No. 2 (timing 30 seconds)

June 22 and 23 – open day at the new office. Free consultations on legal issues, selection of apartments and mortgage programs. Chelyabinsk, Bratev Kashirinykh, 151 Unified reference phone - 776 27 27 Partner of Sberbank of Russia LLC. General license of the Bank of Russia No. 1481 dated August 30, 2010.

Text for real estate advertising on radio sample No. 3 (timing 20 seconds)

Real estate agency "Global". Purchase, sale, exchange of housing in Tolyatti and the entire Samara region. They work with housing certificates “Young Family” and “Maternity Capital” and discounts for their owners. Registration of a mortgage in our office. Guarantee of legal purity of the transaction and insurance of the apartment as a gift! Real estate agency Global 33-66-99

Text for radio advertising of real estate abroad example No. 4 (timing 20 seconds)

(Balkan tunes are heard. Different announcers speak in turn) To Turkey by bicycle.
To the Czech Republic by car. By moped to Greece. On a yacht to Italy. Live in Bulgaria - travel around Europe. Apartments and houses on the Black Sea coast in Bulgaria. The average cost is 32,000 rubles per square meter. Real estate agency in Bulgaria Sw et Home . Telephone in Krasnoyarsk

Example of a real estate agency sales ad

Real estate agency "East-West". Our database contains more than 1,000 objects in Moscow.

Do you want to purchase living space in a specific area? We have a targeted selection of housing!

Do you want to buy with a mortgage? We will assist you in obtaining a mortgage loan!

Services
for owners:

We check the legal purity of documents.
Make an advance payment.
We draw up a purchase and sale agreement and finalize the transaction.

Services
for buyers:

Advertising and selection of potential buyers.
Making an advance payment.
Conclusion of an agreement.

We will organize for you a free property assessment and a photo shoot of the property.

Come to the address: Moscow, st. Sovnarkomovskaya 58/4, off. 305.

Call: 000-000-000

Key phrases in the text for a real estate agency

Search engine promotion is extremely important for a real estate agency in the text. The queries that RuNet users enter in search of housing are simply amazing in their diversity. And it’s very good if these requests come specifically to your real estate website.

There are 2 tasks at once: to succinctly and emotionally describe all the advantages of housing, and at the same time, discreetly write key phrases in the text so that people come from a search. Particular attention should be paid to the long trail of key queries. Phrases like “buy a one-room apartment with a balcony in Nizhny Novgorod st. Akademicheskaya, 6” is written once every five years, but it is precisely such phrases that will bring “warm” buyers to your website or ad, ready to buy or rent housing right away.

Therefore, you must not forget about the keys in the text. I have already described this process in, so I will not dwell on this in detail.

It is precisely getting into the person’s value system that will help successfully complete the transaction. And the creative text “About the company” for a real estate agency is the first filter that filters out “our” and “not your” options on the part of realtors and clients.

How to write sales text for real estate? Tricks and life hacks

Don’t say empty words like “magnificent”, “fantastic”, “cozy” without backing them up with facts - this will only cause mistrust.

: Freshly renovated.

Yes

: Cosmetic renovation was done 2 months ago. New bathroom, freshly glazed balcony.

: Cozy apartment.

Yes

: Apartment in a new building on the third floor in a quiet area with windows overlooking the park.

Yes

: Stalinka, with high ceilings and oak floors, in the historical center of the city, overlooking the square.

Yes

: The windows face the sunny side from the courtyard, so the apartment will be light and quiet.

: Best apartment.

Yes

: The only apartment in this building with a two-story layout.

Yes

: The very first row from the sea.

The success of an ad depends on how useful information the consumer receives for himself and how adequately he can process it. And a headline written according to the formula will also increase the conversion of text for a real estate agency.

Avoid cliches, bureaucracy, complex phrases, and unclear terms. The client must see clear benefits for himself and a selling structure in the presentation. And, of course, we must not forget about a catchy headline and call to action - the alpha and omega of copywriting.

And remember that there is no ideal home. An ideal is an ideal because you have to strive for it!

Deadline restrictions work very well. The rule “who gets up first gets the slippers” has not yet been canceled.

Imagine your target audience. A young couple without children, or a huge family. Noisy youth or an always busy businessman who loves silence?

If the apartment is in a new building, after renovation, highlight this in the title. An apartment without renovation is an apartment from scratch. Cheap price - 20% below the market is beneficial to investors. It is also advisable to indicate a district or street in order to more accurately determine the target audience.

How to write an advertisement for renting an apartment: sample, tips

Currently, it is not easy to buy housing, prices are high and therefore such a service as renting apartments is popular. Homeowners rent out their living space to other people—tenants. To choose and rent good housing quickly, you need to write an advertisement about it correctly.

What should a rental advertisement look like?

There is no specific or approved form for advertising an apartment for rent. Everyone does it their own way, the main thing is to attract the attention of those who rent out apartments.

The advertisement should not be long and cumbersome, but the text should contain all the necessary information about the apartment.

You can also place an advertisement for rental housing on bulletin boards, entrances, and transport stops.

In order to immediately attract attention to your ad, you can print it on brightly colored paper. Please note that in this case you also need to write “I’ll rent” in large font so that those who are looking for tenants will immediately notice it.

You can place an ad in a newspaper, but if you place it in a place where there are many similar texts, it may get lost. It is better to pay and place it separately, making it bright and noticeable.

When posting information about renting an apartment on the Internet, it is also important that it stands out in some way and does not get lost in the crowd. Attach a photograph or some kind of picture to the ad. It is important that the text of information about renting an apartment does not contain spelling errors, as this causes distrust among landlords. The text should be reduced to small sizes.

How to write an advertisement for renting an apartment

You can come up with something unusual for your ad or look for examples of real estate rental ads on the Internet.

First, you must determine your own criteria for what exactly is important in a rented apartment. This could be the area of residence where you plan to rent housing, whether it is important to have furniture in the apartment, how many rooms you need, on what floor.

The more criteria you specify in the ad, the better, since in this case you eliminate unnecessary calls from those whose apartments are not initially suitable for you. And landlords reading will understand that you are serious.

Such types of advertisements, where it is indicated that rent is expensive, are rarely paid attention to, since this is most likely a real estate agency.

The future tenant can provide some information about himself. It is worth indicating an approximate age or simply an age group, for example, “young man”, “man of retirement age”, as some landlords are looking for a person of a certain age.

For some, it is important to rent out an apartment to an elderly person, or vice versa, to a young couple. Indicate in your ad your positive traits that you are a solvent and decent employer.

This can be reflected in the phrase “I guarantee timely payment”, “careful attitude towards property”.

You cannot provide false information, since everything secret will become obvious; it is better to remain silent about some fact if you cannot write about it.

You can also immediately indicate information about the cost of a rented apartment, if this is important. Just the phrase “expensive”, “inexpensive” does not provide any specific information. Also, everyone has different ideas about high prices.

If you are ready to consider all price options, then you don’t have to indicate the price of the apartment.

Download a free sample “rent an apartment”

Download a sample for renting an apartment – “rent an apartment.doc” – 94kb.

Where to post advertisements for apartment rentals

Information about renting an apartment should be posted in different places where the owner of the apartment can see it. You can place free advertisements in newspapers, paid advertisements , they are published in every city, on bulletin boards, on Internet sites, on social networks.

If you want to rent an apartment in a certain house, then you can post advertisements in this particular area , and write in the text: “Ready to rent an apartment in your house.” This makes it more likely that the owner of the apartment will see it faster.

There are many different sites where you can place such advertisements.

There are sites specific to the city, and there are all-Russian ones. On them, information is divided into topics, and users can read advertisements only for a specific topic. Placing an ad is usually free, you just need to register on the site.

If you competently approach the issue of drawing up and submitting an advertisement for renting an apartment, you can find housing quickly enough.

You can approach the issue of placing an ad creatively, then it will be noticed faster.

Source: https://prodatkvartiry.ru/dokumenty/kak-napisat-obyavlenie-snimu-kvartiru-obrazec-sovety/.html

Order text for a real estate agency from a copywriter

If you are a realtor (or just want to sell your apartment), then there are 2 ways: write the material yourself or order text for real estate from a copywriter. In the first case, the ad runs the risk of not revealing its full selling potential, plus for many people writing the text is even more torture! A realtor will write useful information, but will miss important selling components and keywords that bring quality traffic.

Ordering effective text for real estate from a copywriter means unraveling the Gordian knot of successful sales.

Be a player, not a spectator on the field called “life”! May the treaties be with you!

How to write an advertisement for renting an apartment, example, sample and creative options Law and home

The mortgage market is growing very quickly, and the availability of housing with a mortgage has increased in many regions of the country.

However, in an unstable financial situation, many will think a hundred times before committing themselves to a “close” relationship with a bank for 15, or even 30, years.

A mortgage during a crisis can only be profitable if the loan payment is lower than the rent for an apartment, and not everyone has confidence in the future.

There is only one result: many people prefer renting to buying their own home. How to write an advertisement for renting an apartment? What is necessary and what should not be written in an ad? Where should I place it? The answers to all these questions and an example of an advertisement “I will rent an apartment” can be found by reading this article.

Dear readers! Our articles talk about typical ways to resolve legal issues, but each case is unique.

If you want to find out how to solve your particular problem, please contact the online consultant form on the right or call +7. It's fast and!

In what form should it be submitted (written, printed)?

You can place an advertisement in different ways - in writing, in printed form - such advertisements can be posted on the entrances of houses located in suitable areas, or you can submit advertisements electronically by posting them on various specialized websites.

REFERENCE! It is better to choose all options for posting an ad, thanks to this your chances of renting a house in a short time in the desired area will increase.

There is no specific form for writing an advertisement for rental housing , however, on the Internet you can find many ready-made templates for “correct advertisements”. But don’t delude yourself, these templates will not guarantee you will find suitable housing, because the main thing in an ad is not the beauty of the style, but the truthfulness of the information.

Therefore, as an option, you can take such a template and “adjust” it to your parameters.

How to compose it correctly?

A correctly composed ad is a text with a minimum amount of water (vague promises, unnecessary information). The landlord, as a rule, wants to see as much information about you as a tenant in the advertisement, but long advertisements will not be remembered by anyone anyway, therefore, your task is to fit as much useful information as possible into a few sentences.

Information to be provided

As mentioned above, there is no specific form for submitting an advertisement, but there are still some points that are worth specifying:

How solvent are you? It is better to indicate solvency not in the form of banal and unsupported “I guarantee, I promise”, but with specific facts, for example: “The chief engineer of a successful company, in connection with a promotion and move to your city, will rent...” - in this case, the tenant’s position indicates his solvency.
What type of housing are you planning to rent? There is no universal formula here, landlords are different, everyone has their own idea of ideal tenants: some will prefer to rent out housing to a single girl, while others will choose a married couple.
Do you have bad habits. In this case, you need to start from the opposite: if you are not a smoker, for example, you can safely indicate this in the ad; for many, this will be a big plus in your favor.
Presence of animals or small children. As you know, many people who rent out housing do not welcome residents with children and animals. To avoid misunderstandings, it is better to immediately, at least briefly, indicate the presence of such.
For how long do you plan to rent housing? In this paragraph it is better to indicate a long period, at least a year.
Payment. In this paragraph, you need to explain exactly how payments will be made: in cash or by transfer, by prepayment or postpayment, as well as what you are willing (or not willing) to pay extra for (meters, repairs, house maintenance fees, etc.) .

The benefits of a creative approach

Having studied the statistics on completed transactions when submitting specifically “creative” advertisements, we can come to the conclusion that the chances of success are divided in a ratio of approximately 30:70 in favor of traditional forms of submission. Undoubtedly, such advertisements attract more attention, and their authors say that they receive a lot of calls , but, as a rule, this does not lead to a deal.

Undoubtedly, someone may be attracted to an ad written with a touch of humor and creativity, because one gets the impression that the person who wrote it is easy to communicate with and easier to negotiate with, but to some landlords this may seem frivolous. It’s up to you to decide which path to take when composing an advertisement for rental housing: creative or traditional.

Where is the best place to place it?

In order for the ad to attract the attention of as many potential landlords as possible, it needs to be placed in several places at once.

It is best to come up with a separate text that can be hung in the desired areas in paper form, and separate texts for each of the real estate ad sites (if you use one ad on all sites, it will look like the work of real estate agents, and this fact can scare off homeowners).

Review of services on the Internet

Submit advertisements for rentals on both paid and free services , and you can also provide information in thematic groups of social networks. If we talk about paid services, you can send a mass mailing through them, and information on renting housing will appear on several resources at once.

JCAT.RU – will place your ad on the most popular sites. The service requires payment, but increases the chances of quickly finding housing. Watch an interesting video about the JCAT.RU service:
ZIPAL.RU – posts information on portals of similar topics. The service is paid, but the site has a wide range of tariffs. Let's watch an interesting video about the ZIPAL.RU service:

Where can I apply for free?

AVITO is one of the most popular message boards. It has paid options, but you don’t need to pay for posting information.
IRR used to be a print publication, but then the bulletin board moved to the Internet.

From all of the above, we can conclude: it doesn’t matter in what form the information is presented - on paper or electronically, in traditional or creative form, the main thing is that this information is truthful, because honesty is the key to successful and long-term business cooperation.

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Source: https://zakonidom.ru/kak-napisat-obyavlenie-o-sdache-kvartiry-primer-obrazets-i-kreativnye-varianty.html